Double opt-in also lowers the risk of spammers being added to your contact list. This method results in more quality subscribers because everyone that verifies shows you that they really want to receive your newsletter. With double opt-in, each new subscriber automatically receives a confirmation email with a URL to verify that they’re indeed the owner of the email address. This action alone adds them to your email list. With a single opt-in, people need to add their email address and click “Subscribe”. However, when your law states that you can choose between a single or double opt-in, we still recommend you to choose double opt-in for your signup forms and pop-ups. When you’re operating under the GDPR, you have to use double opt-in to collect email addresses. Read how the MailerCheck integration will help you keep your list clean.
We recommend MailerCheck, our preferred email verification partner that integrates seamlessly with MailerLite. These tools will scan your list and pinpoint exactly the emails that are inactive, abandoned or show any other red flags that can hurt your deliverability rate. When a spam trap email address happens to be on your list, this can result in a significant decrease in your sender reputation-leading to your future campaigns landing in the spam folder.īut how do you spot an inactive email? Sadly, your own pair of eyes will not have these superpowers, but email validation tools do. It’s important to identify inactive inboxes as they are the perfect catch for spam traps. It happens to the best of us and it’s not a problem at all, as long as you validate your list periodically. When growing your list, one thing is inevitable: you’ll sooner or later have invalid email addresses on your list. So without further ado, here are 12 tried-and-tested ways to help you boost clicks and conversions, lower bounces and keep your email list as clean as a whistle. If the engagement is low, you need to take action! Low (or no) engagement of inactive subscribers will impact deliverability for the active ones.įinally, ESPs will pick up on bounced emails, which happen when your email doesn’t make it into the subscribers’ inbox (aka it ‘bounces’). If your subscribers love what you’re sending them and interact with your emails, you have nothing to worry about. Second, they’ll look at the opens, clicks, unsubscribes and inactivity. When subscribers hit the “Mark as spam” button in their inbox, that’s bad news for you. With every email campaign you send out, the Email Service Providers (ESPs) like Gmail and Yahoo will keep track of a number of things.įirst, they track spam complaints. When this happens, it’s better to unsubscribe them from your list. Subscribers sometimes lose interest along the way, which will hinder your marketing efforts. You need to do this often because people’s engagement can change over time. It’s a regular routine of weeding out the inactive subscribers from your contact list. Email list management is the process of maintaining a healthy list.